The Unit is headed by the Head, Corporate & Public Affairs (Deputy Director) who reports directly to the Commissioner General. The HoCPA is assisted by a Manager and with other staff assisting.
The Corporate and Public Affairs Unit (CPA) is the image and voice of the Gambia Revenue Authority, and the link between the Authority and its stakeholders (Government, development partners and the public).
The Corporate and Public Affairs Unit (CPA) is the image and voice of the Gambia Revenue Authority, and the link between the Authority and the Government, development partners and the public. In the process of projecting a friendly and positive image of the Authority, CPA will engage in the raising of the awareness of the public including foreign residents of the Gambia about the function and role of the GRA in the development process of the Gambia, so that they will appreciate the significance of the Authority and cooperate with it in ensuring effective and efficient collection of revenue.
Furthermore, CPA will nurture and institutionalize an internal communication system that seeks to involve every staff in the management and affairs of GRA. This will help to ensure active staff consultation and participation thereby bringing about effective change management, results, and impact. Above all, a consistent and credible internal communication system will motivate staff as it will lead to the creation of a friendly work environment and culture that one finds worthy enough to belong.
The CPA intends to adopt a strategy that serves to promote and protect the integrity and credibility of GRA and ensure effective internal communication and information flow within the Authority.
The benefits of a well-meaning corporate and communications strategy are immense, and for the purpose of this strategy, the following have been identified as to why there is a need for the CPAS:
Communications paves the way to access our clientele, partners and staff and raise their awareness to obtain their involvement and participation;
Good communication promotes ownership and popular participation. The public can only respond favorably and accept our messages, products, and services, and consequently offer their cooperation only when they have been adequately informed and involved;
GRA needs to create an enviable place for itself in not only the Gambian society, but within the sub-region, Africa and beyond by the quality of services and work we do. Good and effective communications can accord us such leadership. It allows us to share our best practices as well as gain from the rich experiences, ideas, and skills of partners. Communication enables us to command recognition and leadership among partners, stakeholders, and our clientele. It gives us the opportunity to create a niche and positive image for ourselves. The outcome of such status therefore translates into development of stronger partnerships, better advocacy, and willing cooperation from our clientele; and
Internally, good communication heightens staff morale and produces a conducive and rewarding work environment. To ensure the maximum output from staff, it is essential that communication is timely, consistent, relevant, and credible. It helps to motivate staff members and promotes a culture of inclusion and hard work.